Global Public Articles

Hiring a copywriter who will help you reach the success you want in your online business can be a challenge, even to experienced marketers. You will want someone who understands what works online and who will have a system for learning what works in your own business. As a copywriter,

I have worked with clients from diverse industries, ranging in experience from newbie to veteran. Here are the recommendations I would make to anyone who is considering hiring a copywriter to attract more clients and revenue in their Internet business.

(1) Look for a copywriter who has a system in place to work with new clients, such as a questionnaire or a diagnostic. This step is important because many talented copywriters get bogged down in the early phases of a project. And most clients need structure to be sure they contribute to the process.

(2) Choose your copywriter by working together on a small project, such as a diagnostic or website critique. You’ll get a sense of how she thinks or how he interprets your ideas. Proposals and free consultations rarely are useful to predict a productive working relationship.

(3) Get ready to help your copywriter do a great job for you. Some clients pay a copywriter to research their target markets. Others want a “hired gun” who just comes in and writes. If you just need copywriting, be prepared to answer detailed questions about what your market wants and will buy.

(4) Organize your information into one package to send your copywriter. Once your copywriter starts writing, even a small change can have a huge impact. Your copywriter may be unable to incorporate your new ideas or you may be charged for additional work.

(5) Create a web design that supports your copywriter’s words. Even the most brilliant copy won’t work if you write your content in italics or center your body copy. Choosing blue type on a blue background will make sure nobody reads the words you paid for.

(6) Recognize that your copywriters will be targeting your audience, who may be quite different from you, your family and your personal friends. Even clients who know you well will not respond to the copy the same way a prospect would.

Live with the copy, make sure the facts are accurate and then go live. It’s tempting to spend weeks and months trying to make everything perfect. But you won’t know what really works till you test the responses of your website visitors.

(7) Implement your project quickly. Every day you delay, you leave money on the table. Often my clients get stalled because of delays by the web designer or another member of the team. Most online copywriters know reliable, competent designers and developers. They can help you see your project to the finish line.

And now I invite you to find out more by visiting
http://www.makewebsiteprofits.com . Download my free report,
7 secrets of websites that really attract clients. From Cathy Goodwin, Your Website Marketing Coach.
http://www.copy-cat-copywriting.com

Writing articles for the internet is simple. The reason so many people use sites like article marketer to publish their works is also just as simple. With every article you publish, the author section can include links to your site and therefore is a great way of building backlinks.

Backlinks are important to a site as they provide ways for people to access your site, as well as showing the search engines that your site is relevant and current. So, if articles are that important, why aren’t people writing enough of them?

Writing is a skill that not everyone has in their locker. I am a great writer and therefore articles are like second nature to me. When I get writing, I can knock up some quality articles in a quick succession. The only way I can do this is by following the Three Step Article Recipe, or TSAR for short.

TSAR relies on three easy steps to producing a great article that people will want to read for many years to come. All those young, enthusiastic writers out there should take a look at the TSAR to immediately improve the quality and quantity of their articles.

Step One - Pick a subject that interests you, or one of which you already have knowledge. Readers will be able to tell if you really care what you are writing, or if you have just copied words and phrases that you don’t understand. When you write about something personal, the words will flow and your article will be fluent and readable.

Even if you are writing about something that isn’t the most interesting to you personally, make it interesting. Your tone will translate into the copy, so if you have chosen, or been given, a subject then become the subject and let it envelope you so the copy is indulgent, delicious and satisfying. Yummy yummy in my tummy. The first step in your three step recipe is complete. Preparation complete, time to cook.

Step Two - Do your homework. Ignorance is not bliss when it comes to writing articles. If people are taking the time to read your article, make sure the information is relevant, up-to-date and most importantly factually correct. Getting names, dates or figures wrong may be forgiven in conversation with friends but in articles it is the ultimate no-no.

The internet offers so much information that to get things wrong now is unforgiveable. Don’t trust everything you read though, especially on subjects with which you may be unfamiliar. For example, people’s names may be the same but it doesn’t mean they are brothers - double check everything as it’s your name that will appear in the author box. Cooking is complete, now for the garnish.

Step Three - So, you have chosen your subject, written a thoroughly persuasive and convincing article and now you want to serve it. It’s not ready. There needs some finishing touches to achieve the highest quality of article. And here comes the secret to my success and article master grade 8.

Attention to detail is the key. Ensure all spelling and grammar are correct as this will give your article credibility and won’t provoke derogatory remarks from educated folk. Double-check everything.

Article Done. Sit back and enjoy the sweet taste of success.

Patrick is an expert Research and Travel consultant. His current interest is in Heathrow Park 1, Stansted parking and airport parking.

Every copywriter knows that one of the classic mistakes they can make involves substituting one word for another that makes there copy read badly. Of course you caught that little mishap as it was done on purpose, right? ‘There’ for ‘Their?’ Many words sound alike but make no mistake, choosing the wrong one can mean that the whole meaning of the sentence can be altered.

Although many of these you’re sure to remember from grade school, there are several that are a little less conspicuous but can cause just as much trouble for a copywriter, especially when they’re working with the kind of web content that’s sure to get first exposure like a home page. For example, a principal is of the first rank in importance and might be the person who runs a school while the principle is generally only a guiding rule. As you can see, transposing these can change the meaning of things drastically.

Some of the other examples are more common like it’s (the contraction of it is) as opposed to ‘its’ being the possessive form of it. It’s also necessary to avoid buzzwords in general business copy as well as web content. Don’t ever give your readers an excuse to click away from the site that you’ve worked to get them to. Writing modality when you could use the plain words style or method is unnecessary.

Try to avoid the kind of writing that’s long winded and heavy handed as well. E.B. White called this kind of writing the ‘language of mutilation’ since it always butchers the meaning. You should always strive to use the kind of language that’s clear and direct so that you get your point across with as few words as possible.

As well as the wrong words, you’ll want to stay away from generalities as well. Often here the writer has something specific in mind but doesn’t write it. When you leave readers to guess at what you mean, the result is generally they will click off the page where the bad writing appears or flip the page.

The last bit of advice here is that you should try to write naturally. There’s nothing as jarring in web copy as stiff writing that’s got too many words expressed in a long winded manner. There’s really no reason that the spoken language needs to be written in a completely different manner. Try writing with the same cadence that you speak in.

Robert Starr is a professional writer/editor with several published books and a degree in journalism. He’s brought 20 years of experience in the craft to his own on line writing/editing service. You can reach him at
robstarr

Writing an article series has many advantages for both the author and its readership. For the author, it provides an opportunity to focus on one subject matter that can be expanded upon, thus avoiding the need to continuously think of new topics.

It is important that adequate research is conducted beforehand so that numerous sub categories are presented in an orderly fashion that makes sense. The overall structure of your article series can be compared to book chapters or a movie mini-series. If done correctly, it will keep your readership interested and wanting more. In short, guaranteed visibility and distribution of your articles.

Like any good story, it needs to have a good beginning, middle and end. For this reason, it is imperative that you plan ahead so that when the series is completed, your readership will have an archive of information that they can refer to time and again. It will also save them from having to conduct a disjointed research campaign to find the information they are seeking on a given subject.

If they come upon your article series at any point before its conclusion, they will anticipate upcoming chapters. If they discover the resource after its completion, they will have the pleasure of reading its volumes at their leisure in a way that suits their interests and needs.

Ideally, they should be able to print the articles out and put them in a binder, complete with a table of contents and index. This is why conducting research in advance is especially important. If your readership sees what they can expect in upcoming chapters, they will be on alert for subsequent articles in the series.

In order to properly prepare for taking on such an ambitious writing project, you will be required to have a thorough knowledge about something in particular, such as fishing, music, health issues, etc. Many subjects are broad, such as the types of fishing, music and health issues.

Equally important, you must communicate to your readership that the article is one in a series of many. One way to do this is to choose a name for your series and chapters, and number each article in the series. If there is a table of contents, the reader will be able to identify when a chapter is finished and what they can expect with the next release or issue, sort of speak.

For this reason, it would be wise to decide early on if you will be writing about a niche topic or various topics under a certain category. That said, it would be prudent to chose a topic that lends itself to many sub categories so that your information is diversified, and you do not find yourself at a dead-end wondering what else to write about on a given subject.

Once your topic and sub topics have been decided, it is essential that you put together an outline to support the development of your table of contents and index. Then proceed to write articles on each chapter that can either be one article per chapter or sub category, or several articles for each; then move on to the next chapter. The possibilities are endless and can keep you busy for a long time.

For those who have always wanted to write a book or e-book, this is a great exercise. If done successfully, the materials that you produce can be converted to an e-book to sell online or as part of a profitable affiliate e-book program. It can also serve as a manuscript or book proposal for mainstream publishing.

Whether you limit you information to a series of articles or use it later for a book, you will gain valuable experience that will serve you well for future article series and establish you as a trusted author with a dedicated, growing readership.

However you choose to approach the process, whether completing the series and then releasing the articles over a period of time or publishing the articles as you go along, be sure to complete your series so you do not have an unfinished resource in circulation.

For more information, visit Topic Planet at Submit Articles at Topic Planet

Teaching creative writing to children is fun and rewarding. Kids naturally love to here stories read to them. As parents many times our children fall to sleep while being read to. Teachers can build a stimulating creative writing program in the classroom by giving the children a desire to write. Here are 5 steps to start a creative writing program.

1. Small beginnings. Start out by finding common topics to the children in the room. Parents, grandparents and pets are usually good examples. Have the students write 5 sentences about the topic. These can fictional and in story form.

2. Dictation. You can get a tape recorder and one by one let the students dictate a story to you. You might find it easier to do without a tape recorder if you can write or type fast enough. On another day you or the child can read the story out loud to the class. This helps the students start to make a connection with hearing stories and making them up.

3. Word processor. Kids take to computers very quickly and most of your students are probably already familiar with them. If possible have them start typing their stories on a computer as soon as possible. Using a word processor is much easier than writing by hand and so the writing will be easier. At first do not be too concerned with grammar, punctuation and spelling. After awhile you can gradually start showing the students how to make capital letters and use some of the grammar and spelling tools offered in most word processors.

4. Idea box. Bring a small box to class and tell the students that this box is only for ideas for stories. Let them know that others in the class will also have access to their story ideas so they may also want their own “idea boxes.”

5. Characters. Help the children come up with interesting characters in their writing. Show them stories from authors who are strong on character development. Make the main character likable. An author I like is Louis L’Amour. All of his main characters have high moral values and make honest choices. Of course they get the girl and are expert at everything they do.

Teaching creative writing to children can seem overwhelming at first but when taken in small steps it is not as challenging. Start with basic stories and then work the kids through ideas then into character development. There are other more advanced steps like plot development, editing and publishing but this will get these suggestions will help them get started.

Get a free e book on parenting by visiting Zacharias Allred’s web site about teaching children. You can also click on teaching children to write to read other free articles.