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If you are an internet business owner then you are already aware of the importance of SEO, or search engine optimization. SEO is comprised of many different tasks such as link building, article marketing, and keyword placement. But there’s one other SEO tactic that you may not have thought of yet, and that’s directory submission.

A directory is simply a listing of websites broken down by category and subcategory. If a user wants to learn more about a particular subject “let’s use fly fishing as an example” he simply finds a directory and searches for the term “fly fishing.” He is immediately shown a listing of websites related to fly fishing, as well as other categories that he can search to narrow down his results.

If you are a business owner, you simply submit your site to the directory and wait for it to be listed. Then the next person who searches for the term “fly fishing” will be directed to your site!

There are two great advantages to using directories. The first is that directory submissions help build your inbound links. Search engines value one-way links over reciprocal links, so directory submissions will increase your search engine ranking simply by providing you with one-way links. The second advantage is that you get targeted traffic to your site. If a person has found you in a directory, then you can be certain that he was searching for information related specifically to your product or service. Take advantage of directory listings by following these keys:

1.Free or paid directories? While you should definitely take advantage of free directories, you might find that some paid directories are good investments as well. Paid directories will get your site listed more quickly than free directories, and those listings will probably last longer on paid directories than on free directories. So choose some of each to maximize your potential.

2. Niche or general directories? Niche directories are those that are related specifically to your product or service. They guarantee targeted traffic and can help you build up great inbound links if other people find your information valuable. You can find directories related to your market niche with a simple internet search. General directories are also a good investment because many of them have typically been around longer than most niche directories. Search engines reward inbound links from older, more well-established websites, so be sure you submit your site to some general directories that have been around for awhile. Your best bet is to submit to both niche directories and general directories.

3. Take your time. Search engines reward natural link-building with higher search engine rankings, which means that it’s imperative for you to take your time when submitting to directories. If you add your URL to a hundred directories in one day, search engines will penalize you for not building links naturally. However, if you submit to several directories two or three times per month, your link-building will appear natural and will be rewarded by search engines.

Directory submission is no doubt one of the best and simplest ways to increase your search engine rank and drive traffic to your site. The major drawback is that directory submission can be a tedious and time-consuming process. Each directory has its own guidelines for submission, as well as a human editor. If your submission does not follow the guidelines, your site will be rejected. If your disregard for the guidelines is egregious, you may never be able to list your site with that directory.

One option is to consult with an SEO expert or internet marketing agency. An internet marketing professional can not only help you decide which directories are most appropriate for your website and take care of your submissions on your behalf, but he can also help you determine how to integrate directory submissions into your overall marketing strategy.

Seomul Evans is a senior Internet Marketing Services services consultant with “SEO 1 Services” and Add Url cafe providing freeinternet marketing Articles.

SEO experts and internet marketing professionals understand the impact of inbound links on search engine ranking. The more one-way links you have from relevant, authoritative websites, the higher your search engine ranking will be.

Search engines essentially regard every link pointing to your website as a “vote” for your site, and gives greater weight to those websites with greater longevity, more relevance, and greater authority within your market niche. Your search engine ranking will also benefit from inbound links from sites that have a higher search engine ranking than yours.

The next question is how to get high-ranking, relevant, and highly-respected website to link to you. Internet marketing professionals believe that one great way to get inbound links is to submit your site to web directories.

Directories are listings of websites organized by category and subcategory. Internet users looking for information about a certain subject often use directories to access lists of websites that can give them the information that they’re looking for. Likewise, website owners who want to get noticed often submit their sites to directories. Sounds like a breeze, right?

But before you start submitting to every directory you can find, make sure that those directories are relevant to your market niche and that you submit your site to the appropriate categories and subcategories. Finding the appropriate directories and the right categories can be a time-consuming process, but you can be assured that your time and effort will pay off in the end. Once your website shows up in the directory, you will notice increased traffic.

Relevant sites will begin linking to you and, in the end, you will find that your search engine ranking has increased.

One of the most important things to remember is that, unlike search engines, directories are managed by humans. They check every submission to make sure that it is appropriate for their directory and that the categories you have chosen are relevant.

This means that you need to be painstaking in your choice of directories and in filling out the information required by each directory. Here are 3 ways to make sure that your directory submission is accepted.

1. Relevance. The most important thing to consider when you submit your site to a directory is relevance. Directory owners will discount random submissions immediately. Also, be thoughtful when choosing the categories to which you want to submit. Manual editors see thousands of submissions per day, and it’s much easier to reject a submission than to accept it.

2. Organize Your Information. Each directory has its own expectations for submissions, so make sure you are aware of them before you actually add your URL. Most directories want descriptions ranging from 100-250 characters, so be sure you can make your point in a clear, concise manner. Make sure your keywords are focused and organized.

Wordiness is not rewarded by directory editors, and may cause them to reject your submission outright. To help you get your keywords together, start by making a short list of keywords that you think are appropriate. Then shorten your list even more to include only the most relevant keywords.

3. Never Spam. Remember that your submission is being reviewed by a human editor and that human editors can recognize spam right away. Use every word carefully and thoughtfully. Not only can spamming get your submission rejected, it can also ensure that directory editors won’t even give you a second chance.

Directory submission is a great way to build one-way links, but it is also very tedious and time-consuming. One possibility is to consider to hiring an SEO expert to both complete the submission task on your behalf and to help you determine how to integrate directory submission into your overall internet marketing strategy. Either way, make directory submission work for you!

Seomul Evans is a senior SEO Services with “SEO 1 Services” a Dallas firm providing Online Directory submissions and freeonline marketing articles

You’ve built a brand new website for your business and you’re really excited. However, you have to do something to get the word out and you’re not sure what to do. You know that you can post flyers all over your town or simply tell your friends, but that’s not going to do much for you. So what are you going to do?

Well, you’re going to start with a website directory. The website directory is an effective way to combat the always changing algorithms of search engines and to really get an edge on the competition. Basically, you need to do all that you can to ensure that you are marketing your site correctly and a website directory is going to help you do that. You’re going to be able to battle some of the hardships of Internet marketing is you use a directory to get the word out.

Using the directory

Another thing that is special about submitting your website to a website directory is that you get a free back link to your website. The back link is very important because the more links you have on the web, the better off your site is. This means it is going to be indexed by search engine spiders.

You see, search engine spiders follow these links to your site and then they index your site. The more links you have out there, the more your site is going to be indexed. This means that you’ll show up higher in the search engine results when someone searches for what it is you are offering your customers and potential customers.

As for how the directory works, it is a place in which the websites are compiled into categories. They are also divided up into subcategories to make searching easier. Because these categories are divided up into subcategories, the search engine spiders recognize them. Needless to say, these directories are visited by search engine spiders more than many other sites. This is because of the quality of the back links. The back links are of a high quality at these sites, which is why you need to utilize a website directory.

Choosing the right website directory

Choosing the right website directory doesn’t have to be difficult. There are some things that you have to look for in order to make that determination. Those things are:

To pay or not to pay - There are pay directories and there are free directories. Determine which is best for you. Free directories still provide you with that back link. It is true there will be a lot more sites posted there, but they are effective.

Check the page rank - Check the page rank of the website directory. That way, you know that it is a popular site. You can also check into sites to see how they are growing. If a site is growing, then that is a sign that it is a popular directory that is emerging. You definitely want to get in on that.

Look at both general and specific directories - You want to do this because both can be effective. You can post on a specific directory and post on a general directory. This will broaden the exposure that your site gets.

You don’t have to be restricted to just one website directory. You can use all sorts of website directories. This is important in getting those high quality back links that will make your site successful. There is not a rule anywhere that says you’re only allowed to post your website to a single website directory. If there were, then it would be impossible for a lot of sites to be successful on the Internet.

Submission options

You also have submission options. These options are manual, using submission software, and using a directory submission service. The directory submission service may use software or do it manually. However, there are article directories out there that will not accept submissions from software. They want to ensure that real people are doing the posting. Many of these directories have real people approving the submissions, so it is hard if they have to approve thousands of submissions submitted by these software programs. It happens, but it is a good idea to do it manually. If you don’t have time to do it yourself, look into the directory submission service.

How to maximize the benefits

It isn’t enough to simply post your website link up on a website directory. There are ways in which you can maximize the benefits. It will be worth your while to follow these tips so that you can make sure that you profit from your efforts:

If you’re submitting to more than one website directory, you need to vary your description. Don’t use the same description for every directory.

Make sure the text that accompanies your website link is really good stuff. That means you want it to draw people in. You want them to click on your link. Believe it or not, people browse website directories, especially if they’re looking for a website that focuses on certain material.

Make as many submissions as possible to website directories. Make sure they are directories that you can track back easily. Make sure they are easy to manage as well. You don’t want to go for directories that are hard to follow.

Make sure that you choose directories that will also allow you to submit the links to your inner pages. This allows for better indexing and will also allow more people to find you.

After this, you might as well give your website a pair of running shoes. This is because it is going to take off like wildfire. It is going to run like the wind. It is important that you be prepared, because the moment you start submitting your site is the moment that it enters the race of website popularity.

Jay Gaulard writes for a wide selection of websites on various topics. He is a veteran of the internet and has come to be respected in his many areas of expertise. This article was written on behalf of Experato, a popular website directory.

If you are looking for a particular person or a particular place or a particular business in the state of California, you can always just pick up the phonebook that was distributed to your house and take a look in that phone book for the information that you seek.

In fact for decades this is how things have been done in informational circles. However, as time moves forward the technology for doing things progresses and of course that in turn makes information available in a much easier manner. This is what has happened with California directory information and it has come about because of the advent of something known as the web directory.

A web directory can mean many different things and this is why a California directory is a much different beast from a web directory that has to deal with certain subject matter. The latter is something that tends to point you to many different websites that have information on that particular subject matter while the former is something that allows you the opportunity to figure out the contact information for whatever it is you are looking for right from the comfort of your own home.

The web directory version of the California directory has many advantages inherent to its design that make it far better than the phonebook and the convenience of simply being able to look it up quickly on the internet instead of having to flip through a phonebook to find it is one of these major advantages.

Another advantage inherent to using a web directory as your California directory is the fact that you save a lot of paper. There are millions of phonebooks printed up for the state of California and when you think about how thick each phonebook happens to be, you can see just from visual terms how many trees were probably used in the printing process. Then, consider that all of the other states in the union have the same phonebook printing processes and then consider even further that all of the other developed countries have similar things going on and it is quite easy to see that a lot of trees are wasted and the environment is ruined just with these phonebooks.

Since now is the time that everyone is being environmentally conscious, the web directory concept for a California directory, if it is used by everyone, can actually save the environmental damage and help fight the battle against deforestation. Every little bit helps as the environmentalists are fond of saying.

There are many other advantages that one can gain from this exercise and using the two above as your starting point it should be a relatively simple matter to think of other advantages inherent to this activity. One thing is for certain however and that is that a california directory that is entirely a web directory is a much better way of collecting and distributing information than any other method currently available to the mass market consumer.

Have a look at California Directory and get your site listed in best Web Directory.

If you want to make points about a bidding directory to different people that work in that field. Every field has these types of mental blocks in them that are taboo topics for discussion and if you want to get past those mental blocks you need to first understand what has caused them and then secondly devise a strategy to counter that cause. If we do this in the case of the bidding web directory concept, the results are quite telling.

The first of those two steps (i.e. the figuring out the cause step) is actually quite easy to accomplish in the case of the bidding directory concept. The main reason that there is a stigma towards a bidding web directory concept in the online marketing world is that the modern focus when it comes to online marketing is getting things done for free.

Under the large umbrella of free online marketing includes many different web 2.0 applications, but it also of course includes the process of writing an article and then submitting that article to article directories at the same time that you are submitting links for your website to link directories. In both of these cases, you are doing something for free and you are getting your link on a directory as a result. Because both of these activities are free, most people believe that a bidding directory is nothing but a big scam and therefore it is taboo to talk about it anywhere in the online marketing world.

However, if you want your business to truly flourish, you need to get around this mental block and understand that anything that returns more than its value is a good investment in the long term. If you use this criterion as the main way in which you make decisions about your online marketing business, you will very quickly come to the realization that the bidding directory can be a very big asset in your quest to make your internet marketing business bigger and better.

The main reason for this is that a bidding web directory can save you massive amounts of time if you are willing to pay for the services of what you could do elsewhere for more time and no money whatsoever. Time and money are often interchangeable in the equations of online marketing and this means that if you are willing to pay, you can get far more done with a bidding directory than you ever would be able to with normal link submission strategies.

Once you understand this concept, you can go ahead and decide whether using a bidding web directory is worthwhile in the context of your business or not. However, you do owe it to your business to understand the value of a bidding directory, rather than just dismissing the concept out of hand as many in the internet marketing business tend to do.

Check out Bidding Directory if you are looking for a spam free human edited bidding web directory which lists only quality websites.