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When you own a business, setting up a trade show booth at a convention or a trade show can be a great way to sell and showcase your products. Why would you want to set up a trade show booth? Well, it’s because doing so is a great way for you to get new customers. You create leads and you get your company’s name out there for people to see and recognize. In the meantime, you’re doing something that they remember such as giving away free items, conducting contests, and playing games. But you have to bring attention to your display booth before people will take the time to stop by. Hanging posters in your display booth is one way to do that.

Hanging posters

There are several ways in which you can hang posters in a display booth. First of all, you can get a screen to place in the background. These screens allow you to hang signs posters, and other types of media. However, you do have to have something such as a snap frame to keep the poster from curling up. This also keeps you from having to attach the poster at all corners. A snap frame allows you to attach the poster in one or two places.

You an also look into easels. You can place your posters in frames and set them up on easels in front of your display booth. Then again, you can get tabletop easels and let them sit on top of your table. The only downfall to that is the fact that they may be too large. When they are too large, they can cover up your product or place a barrier between you and the customer.

If it is allowed, you may be able to hang your posters from the rafters of the building you are in. That is if you are in a building. Some trade shows are held outside, so that can make this a bit difficult. However, inside it can be quite beneficial, especially if your posters are large enough to see from across the arena. If they are not large enough to see from across the arena, you may find that hanging them from the ceiling is something that will not work out too well.

Whatever you do, make sure that you keep them as close to eye level as possible. Now hanging from the ceiling is not eye level, but people will see them from far away. It has something to do with how we look at things from a distance, which is why there are many who will take advantage of the ceiling if they can.

Placement is key

Just know that placement is key when it comes to hanging posters on and around your trade show display. You have to make sure your posters are seen, but you need to ensure they are not covering up anything important. You have to make sure they are attractive enough to get your trade show display the attention that it deserves. Something that is dull and dingy is not going to get the attention that you wish to have. You want something that represents you and will leave a lasting impression. Nevertheless, you don’t want to be annoyingly loud.

So if you’re looking for a great way to bring attention to your trade show display, posters are a great way to do that. How the posters are displayed will make an impact because people respond to placement and display method. Never hang a poster without some sort of framing because it can roll, wrinkle, and so much more.

Our company offers trade show displays rentals, trade show booths rentals, pop up display rentals and rentals for table top displays for all your trade show exhibit needs.

They’re in the pages of our newspapers. They come through the door. They get given to us as we walk through the local high street. They even get left on our car windscreens outside our houses. It sounds like the build up to a bad 1950’s B-movie, but I’m not talking about anything as sinister as Body-snatchers. I’m simply talking about leaflets.

Leaflet distribution is everywhere. It is one of the most cost effective, immediate and versatile ways a company can market its products or services. Unlike other methods of advertising and marketing like TV, billboard posters and glossy magazine adverts, leaflet distribution is relatively cheap and easy to do. Having said that, the best leaflet distribution campaigns are the ones that are well planned and executed. Accessibility and ease of use is not necessarily a short cut to success. There are still considerations when creating and distributing the leaflets.

There are many different ways to produce a leaflet. Millions of different designs have been created all with the intention of getting you to part with your money. But how many of them have been successful? We have all, at some point, bought something because we saw it advertised on a leaflet that was either put through our door or inserted into a newspaper, but for every time we took notice of one of these leaflets how many did we just ignore or throw away? Why did one catch our attention and not another?

There is no hard and fast answer, if there was everybody would be doing it. There are however reasons why some have more of a chance of being successful than others, primarily it is down to design. Leaflet distribution is most successful when it is part of a fully formed and well thought out plan. Somewhere along the line this plan will have had to take into account the best way to catch the attention of its target audience. This is done using good design.

Getting noticed through good design doesn’t necessarily mean using the boldest, brightest colours and having text displayed as large as possible (although this is sometimes appropriate) but it is about knowing your audience and using that knowledge to appeal to them in a subtle yet effective way. Sometimes all you need is a simple understated picture and a few words. Other times you need exciting pictures or lots of text.

There are two areas that, if given enough thought, can make the difference between your leaflet bringing in a customer or ending up in the recycling bin.

Colour - The colours you use are going to be the first thing that a potential customer ever sees in a leaflet distribution campaign. They will also be the thing that they remember most vividly. Getting the colour of your leaflet right immediately gives you a profile. Sometimes you’ll be restricted to you company’s colours; there might be a certain pantone colour that your logo is printed in or the company name may always be printed in a specific shade.

If this is the case then use a complimentary colour as well. The idea is to be eye-catching. There are also a few things to remember about the emotional response people have to colour; green is comforting, red is dangerous and blue is calming. The product or service you are advertising will, to a large degree, determine the colours you should consider.

Type - There are thousands of different type faces on the market. Some convey humour, others convey reassurance. The best advice is to keep it simple. Go for something that can be read easily and at the same time looks good. Don’t mix different fonts. Two is good, three can work but any more will look busy or messy. Remember that a good leaflet distribution campaign is all about presenting the right image.

Dominic Donaldson is an expert in the leaflet distribution industry.
Find out more about leaflet distribution and leaflet design.

If you’re a business and you like trade shows, it is a must that you get a custom trade show display for your next convention. Custom made is going to get the attention that you need. The problem, though, is how to get a custom trade show display and have it ready by your next convention. It is very important that you take the custom route because that means you’re going to be different from all of the other trade show displays at the convention.

Designing the booth

You can get by with a simple sketch when trying to figure out what you want your custom trade show display to look like. All you have to do is consult with a company that makes custom trade show booth displays. When coming up with a design, you don’t have to know how to draw or anything like that. All you have to do is let the company know what elements you want to be a part of your display.

But how do you know what options are available to you? The company making your custom trade show booth display will most likely discuss with you what it is they can and cannot do. However, there is not much that they can’t do. You can have backgrounds that stand twenty feet tall if you want. They can even be twenty feet wide if you have the space at your next convention. There are not really any rules that have to be followed.

You can add graphics, textures, colors, and so much more. You can have countertops added on, shelves, and kiosks made. You can also have banners and so much more added on. It more or less has to do with whatever suits your needs. It doesn’t matter what you choose, you’ll be happy to know that it usually only takes a few days to complete the construction of your trade show display. This is because they are so flexible, that it is very easily to create configurations that seem virtually endless. That means that you’re going to be able to use your imagination.

Just by rearranging panels and other components of your trade show display, you’re able to have a trade show booth that looks different from all of the others. Furthermore, you can even rearrange your panels if you need to and create something different for each convention that you attend.

There are many trade booths that are capable of this. The reason is because you just never know what sort of space you’re going to have. You may be told you’ll be in a certain space, but find that there is something wrong with it that requires you to do a little rearranging.

Finding the right company

There are quite a few companies specializing in custom trade show displays. To find the right company, look at the designs they offer, the prices in which they offer those designs, and their testimonials. You want to look at testimonials because they will tell you how other people feel about the services they received. This is something that can be totally priceless when looking at the company that could make your custom trade show display.

Another thing that you may want to do is see about getting a quote from them. That way you can compare prices with the service you’re going to receive. This is a good way to determine if you’re going to be paying for services you don’t need. This is a great way to save money and a great way to find the right company to make your custom trade show display.

Provides portable trade show displays and can also refurbish and repair almost any pop up display system or banner stand from table tops, banner stands and accessories to full scale trade show booths.

This past summer (2008), I received a great book from top copywriter, Tina Lorenz. She sent it to me as a gift. Let me tell you: this has been one of the most meaningful books I’ve ever read, and it’s key message is the driving force behind what I’ll be writing about here.

The subtitle of The Go-Giver is A Little Story About A Powerful Business Idea. A powerful business idea indeed-not just in business, but in life.

The message I took from this book, and a question I keep foremost in mind, is this: “How can I provide value to X?” X can be a friend, a customer, or in this case, a freelance copywriter’s client.

It’s in this spirit that I would like us to explore the 3 ways your professional copywriter can deliver more value to you. I’ve listed these 3 in a countdown fashion, from most obvious to least obvious:

3. Initial consultation. A key idea I keep telling people is that most professional copywriters (that is, copywriters who actually understand direct-response marketing) are exactly that-they understand how to convert the largest number of prospects into customers.

So what does this have to do with the initial consultation?

An experienced, established copywriter will ask you deep questions about your business that you may not have considered. (Sometimes it takes an “outsider” with a wider perspective to shed some light on an issue.)

You might find yourself saying “Aha!” a lot and learning new possibilities for taking your business further.

But the initial consultation is usually standard among most professional copywriters, so let’s move to the lesser-known ways your freelance copywriter and strategist can provide value to you…

2. Differentiating you, your product, and your service in a meaningful way…a way that’s intriguing and beneficial to your prospects. A U.S.P. is one of the most-overlooked necessities a product or business needs to truly succeed, especially in competitive markets.

U.S.P. stands for Unique Selling Proposition, and is a well-known marketing concept first introduced by Rosser Reeves in his 1961 book, Reality in Advertising.

Though the subject of the U.S.P. is a much wider study than the scope of this article, I will say that by simply positioning your offer in a certain way, your copywriter can communicate your product or service in such a compelling, beneficial way that it influences your prospects to see your offer in the same light that you do.

Of course, this leads to increased conversions and higher sales.

This is simple, but not always easy. I’ve read several accounts of how professional freelance copywriters took an otherwise dull product or service, and found some new angle or idea that led to a rejuvenated way of communicating, marketing, and advertising that product.

The specifics of this vary from copywriter to copywriter, product to product, but the end result was always the same: an otherwise “same old” offer was presented to the marketplace in such a way that they resonated with it, and of course, sales increased dramatically.

1. Tracking, Split-testing, and Conversion. It’s too bad most entrepreneurs and marketers don’t know about this. Those who do either don’t do it, or don’t know how to do it. I gather that most trained direct-response copywriters at least conceptually understand the importance of tracking, testing and conversion, but don’t have the technical know-how to do this on the web.

Tracking, testing, and conversion, when done professionally and correctly, can be the key to increased results. A lot of the best copywriters I know of test and track repeatedly. That’s a big reason why they’re so successful, because testing reveals what is and is not working, they drop what isn’t and do more of what is.

Done consistently, this is the key to ever-increasing results in advertising and marketing.

Combined with having an irresistible offer for your prospects and targeted, interested visitors, there is almost no limit to where you can take your business.

D.K. Fynn is one of the best marketing strategists and freelance copywriters to hit the Web 2.0 scene. Visit www.CopyByDK.com to subscribe to a series of free, informative videos that will show you exactly what to look for when hiring the right freelance web copywriter for your business.

Everywhere you go online, you’ll find videos. They stimulate the minds of many. This article will provide you with information about online video optimization and syndication, and how you can use it to increase traffic to your website. Whether you’re a small business just starting out or a large corporation, the following information will be beneficial to you.

The explosion of online video in recent years has left online companies scrambling for a way to capitalize on this new form of advertising. Search engines, mainly Google for now, have already begun to display videos in their search engine results, and you can expect that video optimization will become a big part of your search engine optimization efforts.

What is Video Optimization?

Video optimization is the process of optimizing a video so that search engines will display your video in relevant search results. It isn’t just about posting a video and waiting for something to happen. Video optimization takes into consideration your audience, their needs and they way they search.

Getting your video ranked isn’t easy. The way you brand, tag, title and link to your videos is crucial to the ranking of your content. But that’s not all. Targeted keywords provide a fundamental basis for video optimization and will help users find your video when they’re looking for it. Providing useful and informative information about your products or services, such as a how-to video or step-by-step procedure offer your target audience an authoritative figure on a subject in which they have interest. Allowing users to rate your video will show other users that your content is superior, and syndicating your videos keeps them interested.

Video optimization is also an excellent way for you to expose your brand to internet users in an effort to familiarize those who may not have heard of your company, your products or your services. Websites like YouTube, MySpace and Facebook have gained widespread popularity by featuring the use of online videos for communicating, informing, entertaining and advertising.

What is Video Syndication?

Creating a video and uploading it to YouTube (or MySpace or Facebook) is literally just scratching the surface when it comes to the life of your online video. Many find that syndicating videos, or submitting them to several online syndication sites, will increase coverage significantly and lead to higher rankings for targeted keywords in search engine results pages. There are many free video syndication sites where you can upload and market your videos. Choosing the right ones depends on time, resources and budget.

What Can Video Optimization and Syndication Do for my Business?

Using video optimization and syndication to communicate with your target market will bring more traffic and act as a portal to other content, including your products or services, on your site.

You can help you create, optimize and syndicate videos that will engage your target audience with content that they can count on and share with their friends. This form of viral marketing can help your business achieve higher standards in web traffic, sales and information technology.

Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative internet marketing strategies including search engine marketing and optimization, online advertising, social networking and media. For more information about video optimization and syndication, visit our website.